Web Icon Design
Custom SVG and PNG icon sets for websites, intranets, and web applications. From navigation icons to complex UI controls, we help you improve usability and add polish to your web interface.
Whether you’re upgrading a tired UI or building a modern web app from scratch, our icon designers can craft a consistent and scalable icon set that enhances your design and supports your brand. We work in all styles and formats, including crisp pixel-perfect icons and fully scalable SVG.
We craft beautiful Website Illustrations and Web UI icons for web software systems, and Websites, from Education platforms to currency trading and global SaaS tools.
Where Web IconsMake the Difference
From global SaaS platforms to ecommerce sites and internal intranets, icons help users navigate and interact more easily. The right icon in the right place can reduce friction, add visual polish, and communicate purpose instantly.
Modern websites and web apps rely heavily on iconography, whether it’s familiar symbols in your site’s main navigation, like search or shopping cart, or more expressive UI icons that explain the function of a dashboard control. Some icons act as buttons, others reinforce messaging or add emphasis to key sections. Icons can also break up text-heavy layouts and help users scan and digest content faster.
We design web icons that do all of the above, clean and minimal for toolbars and navbars, bold and illustrative for headers or product highlights. Many clients opt for multiple sets, each with their own tone: for example, ultra-simplified icons in the footer or global navigation, and more stylised SVG illustrations for landing pages or blog features. Ecommerce platforms often use icons to represent product types, shipping info, or calls to action. Every use case is different, and our job is to design icons that feel native to your UI.
iSAMS – Web Icon Design
One of our most extensive and rewarding web icon projects to date has been for iSAMS, a leading provider of cloud-based school management software. What began as a concentrated few months of intense collaboration quickly grew into a long-term relationship. We were initially brought in to design a cohesive set of UI icons for their web platform, creating a library of clean, scalable SVG and App Icons, that balanced functionality with friendly visual appeal, perfect for an educational context.
Alongside the interface icons, we also developed a set of custom icons and illustrations to enhance their website, helping to clearly communicate the breadth of services offered. The project’s success led to an ongoing partnership: as the iSAMS platform continues to evolve and expand, we’re regularly commissioned to create new icons that maintain the clarity and consistency of the original style. It’s a great example of how investing in a flexible, scalable icon system can support a growing SaaS product for years to come.
If you’re not sure what kind of icons your site needs, we can help you define a visual language that suits your platform, your audience, and your brand identity.
Web Icon Expertise Rooted inWeb Design
Before we specialised in icon design, Creative Freedom was a web design agency. That background gives us a deep understanding of how icons fit into modern web and UI design, not just as standalone visuals, but as integral parts of the user experience.
We’ve worked with web designers, frontend developers, and UX teams for over two decades, and we understand the specific challenges that come with designing for the web. Whether you’re building a complex SaaS dashboard or a clean marketing website, your icons need to load quickly, look great at any size, and feel at home within your design system. That’s exactly what we deliver, clean, accessible, scalable icons optimised for your platform.
Our custom web icon sets are crafted with attention to accessibility, visual hierarchy, and interaction cues. Need hover states, dark mode variants, or animated SVG icons? We’ve got you covered. And with our Icon Manager system, even large-scale icon design projects are painless to manage.
Icon Manager gives you full visibility and control: approve icons, request changes, and track revisions in real-time, all in one place. It’s particularly useful for web icon projects that involve multiple stakeholders or rapid iteration cycles.
Designed specifically for software and web icon projects, Icon Manager helps UI designers and developers stay aligned.
Our Icon Manager platform keeps web icon projects on track, no spreadsheets or endless email threads required.
What You Getwith Every Web Icon Project
Every project is different, but the quality and consistency of our deliverables remain the same. We’ll tailor your icon set to the platforms, screen sizes, and design systems you use.
Most web icon projects are delivered in crisp SVG and PNG formats, giving you full flexibility to use your icons across websites, intranet platforms, and modern web apps. We can also supply Adobe Illustrator or Figma source files, web-optimised spritesheets or icon fonts on request.
- ✔ SVG files – scalable, lightweight, accessible
- ✔ PNGs in all required sizes (e.g. 16, 24, 32, 64px)
- ✔ Style guides and usage instructions (optional)
- ✔ Dark mode or hover variants if needed
- ✔ Source files and digital rights upon final payment
If you’re integrating icons into a larger design system, we’ll help ensure they align with your existing styles, grid spacing, line weight, corner radius, colour palette, and more. If you’re starting fresh, we’ll help you define a distinctive, futureproof visual language from the ground up.
We provide your web icons in ready-to-use formats, tailored to your development environment and brand guidelines.
Need Custom Icons? Talk to Adam
Ask a question or tell us about your icon design project
Telephone: +44 (0) 7801292181
Email: adam@creativefreedom.co.uk
WhatsApp: Message Adam
