Custom Website Icons

Group Promotions is a UK-based travel and events company that organises bespoke group holidays, event packages, and educational trips. Their website provides a gateway to their services, aimed at schools, clubs, and special interest groups looking for tailored travel experiences.

Creative Freedom was commissioned to design a custom set of website icons to visually enrich the Group Promotions site. The goal was to create a clean, cohesive icon set that added personality and improved clarity, helping users navigate key service areas such as ‘Coach Travel’, ‘Event Planning’, ‘Accommodation’, and ‘Group Packages’.

Though the icons are no longer live on the site following a redesign, they remain a strong example of how custom web icon design can add professional polish and visual structure to an online experience.

Each icon was crafted as a scalable vector, ensuring it remained crisp on all screen sizes. By combining recognisable symbols with a friendly colour palette, we helped bring clarity to complex services, making the website easier to understand and more engaging for users.

If your site could benefit from custom-designed SVG website icons, we’re here to help, from concept to final delivery, optimised for your CMS or development environment.