Why Our Clients Choose Custom Icon Sets

Our clients come to us, a specialist Icon Design Company, when they’re ready to take their software to the next level. Whether it’s a complex internal tool or a commercial platform with thousands of users, the right icon set makes a difference:

  • Improved usability: Clear icons reduce learning curves and speed up workflows
  • Lower support costs: More intuitive interfaces mean fewer user questions
  • Stronger branding: Unique icons reflect your identity and stand out from competitors
  • Greater consistency: From UI to marketing materials, everything looks professional

Icons are more than just decoration — they’re visual shortcuts that dramatically affect how users interact with your software. A clean, cohesive icon set improves usability by making actions intuitive at a glance, reducing the need for tooltips, labels, and user training.

When users can find the right function quickly, workflows speed up, errors decrease, and satisfaction increases. In customer-facing software, this can mean faster onboarding and better product reviews. For internal tools, it can mean saving thousands of hours in staff time across an organisation.

Whether your users are engineers, scientists, analysts, or retail staff, well-designed icons simplify complex processes, reinforce branding, and create a sense of trust and professionalism that no stock icon set can deliver.

Bespoke Designed Music App UI Icon Set for dCS Audio

Icon Set and UI Design for dCS Music App

Custom Icons vs Stock Icons

StockCustom
Visual Consistency❌ Mixed styles✅ Cohesive design
Brand Matching❌ Generic✅ Tailored to you
UX Clarity⚠️ Can be unclear✅ Designed for your UI
Scalability⚠️ Often missing sizes✅ Pixel-perfect at all sizes
Ownership🚫 Licensed use only✅ Fully owned

Free Icons & Ready-Made Stock Icons

If you’re on a budget or prototyping fast, you can still find value in:

But for real visual impact and user clarity, custom icon sets are the gold standard.

We Can Also Enhance An Existing Icon Set

Already using a stock or paid icon set? We can expand your collection with custom icons that match perfectly — same style, colour, and proportions, so you maintain consistency while adding the unique icons you really need.

We can also take an existing Stock Icon set, like the Material Icon Library from Google, and create additional sizes and sub-styles for different uses, such as night mode, outline, filled styles.

We did exactly this for Aveva, who requested a 6000+ strong custom icon set for their suite of software products. Working alongside their UX team, we built a comprehensive style guide and managed icon production at scale with Icon Manager.

It’s the kind of challenge most icon designers can’t handle — but for us, it’s what we do best.

Custom Designed CAD Icons in Material Icon Style for Aveva CAD Software

Google’s Material Icon Library expanded and enhanced to over 6000 unique custom icons for Aveva

Icon Set Platforms We Support

Wherever your software lives, your icons need to look sharp and feel intuitive. That’s why we design custom icon sets that work seamlessly across platforms — with the right format, scale, and design language for each environment. Whether you’re building a technical desktop app or a fast-loading SaaS platform, we’ve got you covered:

  • Windows desktop software — Icons for installers, EXE/UWP apps, and Electron builds
  • Web apps & SaaS platforms — SVG or PNG assets optimised for responsive layouts and dark/light themes
  • iOS & Android apps — Launcher icons, toolbar icons, and full platform kits
  • macOS apps — Retina-ready ICNS files with layered source assets
  • Embedded interfaces & kiosks — Icons for industrial UIs, touchscreens, and specialist hardware

Icon Formats We Deliver

Our icon sets are delivered in whatever file types your team needs — ready for immediate use, no conversion required. We support a full range of formats for development, marketing, and UI implementation:

  • SVG — Lightweight, scalable, and ideal for responsive web and app use
  • PNG — Pixel-perfect exports in all required sizes, with transparency
  • ICO — Multi-resolution icons for Windows desktop apps
  • ICNS — Retina-ready macOS icons
  • EPS / AI — Editable vector source files for design and branding
  • XAML / BMP — For legacy software or embedded applications

We also include a handoff document or visual spec when needed — so your developers always know what goes where.

Trusted by Teams That Need Icon Sets Done Right

Custom UI Icon Sets for Biognosys Pharma Software
“Despite our constantly changing brief, rather specific style expectations, and tight deadlines, Adam and his team managed to deliver high-quality work. The logos and icons we requested are brilliant – the final outcome exceeded our expectations. I would definitely recommend their excellent services, which come at a fair price as well!” Robin Dürrwaechter, Biognosys
Custom Icon set for Entuity Network Monitoring Software
“The work your team have done is tremendous. It was a very fluent experience to work with you on such a tight schedule and the results were great! Thank you, we hope to work with you again soon.”Mark Samsonov, Entuity Network Analytics

Quick Fact

Studies from Forrester and Nielsen Norman Group show that intuitive UIs can cut training time by up to 40%. Good icon design isn’t a luxury, it’s a shortcut to usability, efficiency, and user satisfaction.

That’s why leading companies trust Creative Freedom to deliver custom icons that work, from first click to final deployment.

Need Custom Icons? Talk to Adam

Expert Custom Icon Designer - Adam Parrish - Creative-Freedom

Ask a question or tell us about your icon design project

Telephone: +44 (0) 7801292181

Email: adam@creativefreedom.co.uk

WhatsApp: Message Adam

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