Bespoke Website Icons for Aqualogic’s Sustainability Platform
Aqualogic commissioned us to design a bespoke set of clean, line-style SVG icons to visually communicate their core services, helping their website stand out while staying fast and accessible.
Project Scope:
Bespoke Website Icons
Sustainability & Water Tech
Bespoke Icons That Support Sustainability Messaging
Aqualogic provides water-saving technology and consultancy services across the UK. When updating their website, they wanted a more engaging way to showcase key service areas, without relying on generic stock icons.
We created a cohesive set of bespoke website icons designed in a clean line-art style to match their updated branding. Each icon represents a specific offering, such as behavioural change, leak detection, and innovative water-saving products.
All icons were delivered in lightweight, scalable SVG format to ensure crisp rendering across devices and excellent performance on modern responsive websites. Our design process included concept sketching, icon system planning, and close collaboration to ensure the final set reflected Aqualogic’s values and tone.
Why Choose Bespoke Website Icons?
Off-the-shelf icons often fall short when it comes to conveying nuanced or technical services. With bespoke website icons, Aqualogic were able to communicate their key offerings clearly and on-brand, all while maintaining a sleek, professional interface.
Our custom icons are built from scratch and exported in the most flexible formats for modern websites, especially SVG. They’re scalable, sharp, and easy to integrate, perfect for improving accessibility and user engagement.
Whether you’re building a sustainability platform or a complex web application, we can help you develop custom icons that elevate your UI and reinforce your brand identity.
We were impressed not just by the quality of the icons, but also the help Creative Freedom gave us choosing the right designs for our website style and optimising them for our home page. More than just an icon designer.
Tim Mercer
Need Bespoke Website Icons?
We’ve been helping businesses like Aqualogic communicate their value visually for over 25 years. Talk to us about your icon needs and let’s bring clarity and style to your next web project.
Contact our icon design team
Let’s talk about your project, we’re happy to help.
Ask Adam a question or tell us about your icon design project
