Custom Icons for Software, Websites & Apps
Our custom icons are designed to be clear, meaningful and perfectly aligned with your brand. Whether you need custom designed icons for a complex software interface, a SaaS dashboard or a clean modern website, we deliver pixel perfect icon design you can rely on.
With more than 25 years of experience, our team of specialist custom icon designers create scalable, consistent icon sets that improve usability, reduce training time and enhance the perceived quality of your product. No templates, no AI shortcuts, just high-quality custom icon design tailored to your exact requirements.
We design custom icon sets for every platform: Desktop, Web & Mobile UI
Custom Icons for Global Brands & UX Teams
Our custom icon designers are trusted by companies who need consistency, speed and a reliable long-term partner. We work with engineering teams, UX departments and product owners across multiple industries.
Creative Freedom executed on our icon project to a high quality level. They responded well to feedback and turned around what few revisions we requested very quickly. Getting to the finish line on the icons was painless.
I recommend their services, which are not only excellent but also competitively priced.
Jon Grall
No matter how technically challenging, Creative Freedom always produces professionally designed icons, and delivers on time. They have delivered multiple asset types, from UI icons, to app icons, diagrams and other creative assets.
They take the time to understand our needs and always deliver to our very precise technical specifications, which is why we have been working with them for the past 10 years, and will continue long into the future.
Riccardo Taffarello, Head of UX
Why ChooseCustom Icon Design?
Stock icons may be quick and inexpensive, but they rarely align with your brand or reflect the real complexity of your product. Professional custom icon design gives you clarity, consistency and a visual language your users can trust.
- Tailored to your product — every icon is designed to represent your functions, not generic metaphors.
- On-brand styling — colour, shape and line weight built around your guidelines.
- Clear at every size — pixel-precise icons that remain readable from 16px to vector scale.
- Future-proof assets — consistent visual language across new features and interface updates.
A well-designed custom icon set can reduce training time, lower support enquiries and make your product feel more premium. This is especially important in engineering, CAD/CAE, scientific and enterprise environments where visual clarity directly affects productivity.
Where Custom Icons Make the Biggest Impact
- Complex command-heavy software (CAD, CAE, simulation)
- Data-rich SaaS dashboards with dense navigation
- Mobile and web applications demanding clean, scalable SVG icons
- Marketing sites where brand consistency is essential
Custom icons help users move faster and feel more confident in your interface.
What Kind ofCustom Icons Do You Need?
Every project is different, which is why our custom icon design services support a wide range of products and industries. Whether you are upgrading an ageing icon library, extending an existing style, or creating a brand-new custom UI icon set, we ensure your icons look consistent, function clearly, and work across all required sizes and formats.
Our custom icon designers work closely with UX teams and software developers to ensure every asset is production-ready, future-proofed and visually coherent across your entire interface.
Custom App Icons
Best for: iOS, Android, Windows, cross-platform apps
Platform-compliant app icons and launch graphics that stand out. Delivered in all required resolutions and formats for App Store and Google Play.
Website Icons & Illustrations
Best for: web navigation, UI graphics, landing pages
Clean, responsive custom SVG icons designed for modern websites. Perfect for simplifying content, improving navigation and elevating brand identity.
Custom UI Icons for Software
Best for: SaaS dashboards, engineering & desktop software
High clarity custom UI icon sets for toolbars, ribbon menus and command-heavy interfaces. Designed to remove ambiguity and support fast user workflows.
Not sure where to start?
Many clients approach us when their UI feels inconsistent, outdated or overloaded with mismatched assets. We can review your interface, identify usability issues and propose a clear plan for building or expanding your custom icon set in a way that supports your product roadmap.
Need advice? Talk to Adam and get expert guidance on your custom icon project.
How We DeliverCustom Icons at Scale
From quick UI refreshes to complete multi-platform icon libraries, we adapt our workflow to the exact needs of your project. Whether you need 20 new icons or 2,000, our custom icon designers and in-house systems ensure consistent, high-quality delivery.
- 25+ years of experience working with enterprise, engineering and scientific software teams.
- Multi-designer teams for large projects and fast parallel production.
- More icon style choice thanks to our extended team of skilled icon designers.
- Icon Manager platform to organise revisions, approval and asset delivery.
- Developer-ready files in SVG, PNG, ICO, ICNS, XAML and more.
Technical Delivery
All custom icons are delivered cleanly and consistently in the formats your developers require. SVG is provided as the primary format for modern interfaces, with crisp PNG exports for fixed-size toolbars. Legacy formats are provided for older Windows or engineering environments.
How a Custom Icon Project Begins
Most projects begin with a short call where we review your existing UI or any icons currently in place. Our team then produces style concepts, followed by batch delivery of the full custom icon set. Larger projects benefit from our Icon Manager system, making production and approval smooth and transparent.
Icon Manager
Icon Manager is our custom-built platform that manages icon design at scale. It tracks progress, simplifies reviews and ensures every icon remains consistent across styles and designers.
Icon Manager – designed for clarity, speed and teamwork.
Custom Icons vs Stock Icons
| Stock | Custom | |
|---|---|---|
| Visual consistency | ❌ Mixed styles | ✅ Cohesive throughout your UI |
| Brand matching | ❌ Generic | ✅ Fully aligned with your brand |
| UX clarity | ⚠️ Hit and miss | ✅ Designed for your workflows |
| Scalability | ⚠️ Limited | ✅ Pixel-accurate at all sizes |
| Ownership | 🚫 Licensing restrictions | ✅ Full rights transferred |
Free Icons & Ready-Made Options
If you are prototyping quickly or working with a minimal budget, ready-made icons can help:
But for clarity, consistency and true product identity, a professionally designed custom icon set is the gold standard.
Custom Icons: Your Questions Answered
- 🖼️ Can you match our existing icon style?
- Yes. Our custom icon designers regularly match or extend existing icon sets for seamless integration. Just send samples and we’ll replicate the style.
- 📁 What formats do you deliver?
- SVG and PNG as standard, plus ICO, ICNS, XAML, AI and layered PSD if required. We provide all necessary sizes for modern and legacy environments.
- 🎨 Can you design in any style?
- Absolutely. Flat, 3D, Material, outline, filled or entirely custom visual systems, we design around your interface and brand guidelines.
- 🔢 What’s the minimum or maximum number of icons?
- No limits. We design everything from single icons to full libraries of 1,000+ assets.
- 🕐 How long does custom icon design take?
- Most projects begin delivering within 5–10 working days. Larger sets are delivered in clear, manageable batches.
- 👥 Will I work with one designer or a team?
- Small sets typically use a single designer for consistency. Larger sets are handled by coordinated teams via Icon Manager.
Still have questions? Talk to Adam, we’re happy to help.
